3INA, Watergardens VIC

The 3ina (pronounced mee-nah) store in Watergardens was the 5th 3ina store to launch in Australia. An international cosmetics brand with stores across the globe, to date we are proud to say we have been involved in all 3ina stores across Australia.

Whilst the concept was developed overseas, we have worked with the Australian head office to further develop concepts to suit sites across the nation.  This includes, customising and developing the façade and signage to suit local shopping centre requirements.

Challenges we overcame when interpreting the 3ina concept for rollout in Australia, included, interpreting original documentation developed in Spain (and in Spanish), sourcing finishes available in Australia, and adjusting documentation to be compliant with local Australian standards.