ROLLOUTS
National Rollout Clients
FOREVER NEW
210+ stores
MUFFIN BREAK
30+ stores
ADIDAS
20+ stores
JAMAICA BLUE
30+ stores
LUSH
18+ stores
JO MERCER
15+ stores
Trusted by Leading Retail Brands
Studio Gray-Scale partners with leading names in fashion, beauty, and hospitality to deliver thoughtfully crafted retail environments. With over 400 successful store rollouts, we combine design, precision, and project expertise to create spaces that connect brands with their customers, seamlessly and strategically.
nEW cONCEPTS
Our team create design concepts for both new brands building their identity and established brands in need of a refresh. We understand that outside of aesthetics, your design needs to be functional and commercially viable for your stakeholders. Our process begins with a thorough briefing phase, so we can create design concepts that are considered and relevant. We would be delighted to work with your team to better understand the below areas of your business:
Brand history, target market and key competitors
Design guidelines and operational requirements.
Key sales drivers and hero products or services
Importance of scalability and future-proofing
Integration of technology
Your stakeholders
Budget & timeline
Documentation Support
Already have an established design? No problem!
We can provide documentation support for national rollouts, whether as the sole designer or an extension of your internal team. We understand that projects are not always linear, and we pride ourselves on being flexible. Whether it be internal changes, RDM comments, or unforeseen site conditions, we are familiar with the ‘stop, start’ nature of retail and that revisions are inevitable. We are transparent in our communication, ensuring you know when each revision will be delivered.
We provide a high level of project documentation to ensure clarity of scope and that design integrity is maintained. We work predominantly in Revit and AutoCAD.
Timelines
The deliverables for each client vary; however, below are the typical timelines we strive to meet. When working with you for the first time, we would review the likely timeline and program projects to suit your projected opening dates. We understand that sometimes, the luxury of time isn’t there when it comes to retail rollouts. For our ongoing clients experiencing a tight deadline, our aim is to be flexible and prioritise urgent projects when needed.
Floorplan + Moodboards 1 week
Concept Pack 2 weeks
Preliminary Set 2 weeks
Tender Phase* 2 weeks (plus reviewing)
Construction Set 1 week
*We can facilitate shopfit tenders and pricing reviews if your team requires support in this area.
Fee structure
Each rollout fee is determined independently based on the complexity and scale of your design, the drawings required and the number of locations to be delivered. Following the first project, we work with your team to create efficiencies and keep our pricing competitive and commercially sustainable for your business.
If you would like to receive a quote for your next project, please do not hesitate to get in touch.
