Orange Cube, Southland VIC

Orange Cube opened their first Australian store in 2020, located within Westfield Southland. We worked closely with our client to understand their brand & target market before producing for them a custom interior design solution for their store. 

An international brand, with stores already within China, our original brief from Orange Cube was to create a high-end store suitable for their unique & innovative delicately designed jewellery & handbags. This store design was to combine the design & aesthetics of their stores designed in China, together with a store design concept that would suit the local Australian market.

We worked with our client through a rigorous design process. Orange/peach tones and curved forms were confirmed elements of the design from the beginning.  The target market was described to us as predominantly female, youthful, on-trend, sporty, summer-loving & social.  From the outset, our mood boards reflected images suited to this target customer, and we worked with Orange Cube to fine-tune preferred direction for the store design.

In addition to creating a completely new design concept for our client, we were also able to retain the existing shopfront glazing & door closure from the previous tenancy.  Resulting not only in a more environmentally friendly solution via re-use, but also a more cost-effective solution.

The finishes throughout the space, from the terrazzo floor to beige & white colour tones, together with the punchy brand colour, are all consciously balanced to create an interior inviting and appealing to Orange Cube’s target customer.