RICE N ROLL, NORTHLAND VIC

One of the key focal points for our clients Rice N Roll was to ensure they had a store that stood out.  That was bold and bright, and attracted new customers.  We discussed the importance of owning a bold colour, that would become synonymous with their brand.  As is a key branding method for many large retailers…. Colour association with brand.  And therefore, this became a key part of the design brief for Rice N Roll.

Rice N Roll initially began as clients who wanted to refurbish an existing site, which we did.  The refurbished site saw out its lease period at Vicinity, Northland.  Then it was time to revamp the entire site.  This meant – removing the fit-out back to base build.  Down to concrete slab and intertenancy walls - and we then started from scratch.  Trialling alternate floor plan layouts, like a jigsaw puzzle – collaborating and working with the client to improve operations within the site.  Taking learnings from the previous site and improving upon them.

This new site for Rice N Roll was key from both an operational perspective, and a branding perspective. 

The client took ownership of their mustard brand colour – and we integrated this into their store design.  Their store now becoming a powerful marketing opportunity for them.  We introduced textural elements into the design – with the features wrapping across the walls and the ceiling – creating a design that works as one entity.