SECRET SNEAKER STORE, DONCASTER VIC

When you first approach Secret Sneaker Store in Westfield Doncaster, you can’t help but notice the standout façade, with textured render finishes contrasting the smoothly curved stainless steel façade, and the way the light reflects where the stainless steel wraps the corners.

As you enter, you’re greeted by a feature display of the latest range / highlight products, together with campaign imagery on a floor to ceiling mounted digital screen.  Behind which is our client’s pride + joy – the hero sneaker wall, with capacity to display floor to ceiling collectible sneakers.

Overall the store features a neutral palette with whites, marbles and soft concrete grey hues.  The real standout elements are the lighting, and the stainless steel highlights. The ceiling above features exposed ductwork & services - all sprayed out black.  Contrasting in front of that is the custom designed led light feature with sharp lines that weave throughout the store. As you approach the solid marble sales counter – beyond is the illuminated feature wall and logo inset within all back illuminated with a soft glow.

As well as the entire store - the joinery within the store is all custom designed, from the stainless steel product racking, through to the customer seating and sales counter. Having previously worked on a refurbishment for Secret Sneaker Store in Melbourne Central, we enjoyed working with our client to develop & refine their store concept.