Forever New, Melb central VIC

Forever New is a destination fashion store, founded in Melbourne, with stores across the globe.

We have worked with the store development team at Forever New since the early days of Studio Gray-Scale back in 2015.  We have gradually become more involved with their store rollout program.  Initially working with the Forever New concessions within Myer, and various department stores across the globe (totalling over x40 sites), Forever New Curve sites, to now assisting with their national store rollout documentation for Forever New.

Over the last few years, we have documented approximately x7 sites for Forever New.  Having an ongoing relationship with a brand like Forever New, means we are able to assist them with fast timeframes for their store documentation, as their standard joinery and store details are pre-set-up, meaning we don’t need to re-invent the wheel for every store.  We know their requirements, process, and expectations, and in return can deliver what they need in a timely manner.

The Forever New stores feature a rendered façade with a tile base, rear illuminated logo, and brass details, including glazing framing and dais surround.  Internally these finishes are echoed throughout the store, with the addition of a marble counter, feature pendant over, white powder coated joinery, recessed wall bays with a flexible product display system and halo illumination.